wayfinding signage

Guidelines On Wayfinding Signage For Retail Venues

Signage is a unique way of communicating with the masses, and it should be highly informative, as well as visually appealing, no matter what the message. This is why there are wayfinding signage types that you can choose from. They can be easily recognized by wayfinding signs such as directional signs, banners, posters, and signs for pedestrian crosswalks or parks. Understanding these wayfinding signage types will help you come up with the perfect wayfinding signage design guidelines for your commercial or public location.

Bicycle Networks

The most popular wayfinding signage types for bicycle networks include the basic rectangular design, which shows routes in a linear way. The wayfinding signage of this type includes arrows that direct bicyclists to the destinations indicated by the route number or route name. It may also display bicycle icon graphics, which are easy-to-read icons with large white or black textured areas. Route numbers may be written or painted in bold fonts. Some routes may also have symbols or words painted in coloured circles.


Some other wayfinding signage types include stairway identification signs, which highlight specific floor locations. These signs must be placed in visible places at strategic places, such as at the entrance of stairwells and the base of stairs. Wayfinding stairway identification signs should be designed so that they point out specific floor locations, like the foyer or the elevators. There should be at least 1 wayfinding stairway identification sign for each floor location. To comply with signage standards set down by the ADA, at least one stairway identification sign should be displayed per floor.


The most common wayfinding signage is for a business to display wayfinding signage on the exterior of its building. Retail businesses can maximize their advertising space by placing wayfinding signage at the entrances of their buildings. Exterior wayfinding signage includes signage that directs customers to the doors of the store or its parking lot. Sometimes, a wayfinding sign may direct a customer to take a different path or to ask for directions. These types of signage are especially useful when the entrance is way open or there is no one else there to ask for directions.

Building owners should not just place any type of commercial wayfinding signage where it can be seen by people walking by. Wayfinding signs should not merely act as visual cues for nearby places. They should create a brand identity in addition to acting as cues for nearby buildings. This wayfinding signage strategy allows business owners to create an image of quality and style, which will impress passersby and can earn a good impression with customers.

wayfinding signage


Wayfinding signs are typically made from materials that have a high visual impact, such as glass or aluminium. These materials have varying qualities, depending on the purpose of the sign and the type of sign being placed. However, wayfinding signage for retail environments should use materials that can withstand exposure to harsh outdoor conditions. Wayfinding signage for retail environments should use materials that have the best possible water resistance properties. Such a sign should also have the best possible UV resistance properties.


The guidelines on wayfinding signage for retail environments should follow the same guidelines that wayfinding signage uses when it comes to designing and building structures. Retail signage guidelines must include standards like dimensional labels, directional signs, directional arrows, and other marking components that are dimensionally stable. These guidelines must specify the minimum size of dimensionally stable materials that wayfinding signage should be made from. They also must specify the maximum size of wayfinding signage that can be placed on a given location. In some cases, wayfinding signage design requirements might include the inclusion of an interior or exterior envelope label or indicator.

Developing wayfinding signage requires a lot of coordination with other design elements. This includes the use of lettering to provide directional guidance and identification markers. It also requires coordination with other elements like logos and decals so that they can effectively communicate the message that wayfinding signage designers are trying to get across. Wayfinding signage does more than provide directional guidance and identification markers. It allows businesses to promote themselves effectively through design.

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