As an industry professional who has worked with signage for more than 15 years, I am often asked if this is a blog about signage or a blog about advertising. The answer is neither. As a signage and design professional, I often use both terms to describe the many projects I have had the privilege of working on. However, since the advent of digital signage, there have been so many new ways of using signage that it has become possible to use both terms.
So what is digital signage? Digital signage (also known as digital out-of-home signage) is a powerful advertising medium and there is now a multitude… more